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Beauty Industry

Sally Beauty Buys Sinelco Group

Distributor serves 35 countries

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By: Jamie Matusow

Editor-in-Chief

Sally Beauty Holdings Inc. has announced the acquisition of Belgian beauty distributor Sinelco Group NV in a cash deal worth about $37.1 million. Sinelco supplies sundries, accessories, basic salon goods and electrical products to customers in 35 countries.The distributor is based in Ronse, Belgium, and has sales offices in France and Italy.

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